SEO as a marketing tool has a consistent high return on investment (ROI) for many online businesses. The main reason being that SEO boosts all the pages of a website to a higher position for many key search terms.

Unlike traditional marketing methods online channels can be easily tracked because of this all channels can be compared side by side through the measurement of ROI.

ROI is simple to calculate; you subtract the cost of the campaign from the revenue generated. This figure is then divided by the cost of the campaign and multiplied by 100 to provide a comparable figure of your marketing investment. For example:

If an email marketing campaign cost £500 to run and it generated only £250 this would provide a ROI figure of: -50.0%

If an SEO campaign cost £500 to run and it generated £7500 this would provide a ROI figure of: 1400.0%

ROI = [(Payback - Investment)/Investment)]*100

By the end of the first 12 months of a natural search campaign with our client Ant Insurance, we are delivering a 5900.0% average return on investment for our clients.

Yes, you read that correctly: 5900.0%