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More and more high tech companies
are improving marketing effectiveness by SEO. It's much more
than placing a few meta-tags and submitting to the top search
engines. According to experts "93%" of IT buyers start their
technology solution research on the Internet." Increasing
numbers of IT services buyers are using search engines to
perform technology vendor research. It takes an integrated set
of web marketing tactics to ensure a web site is highly visible
where prospects are looking. The result is a lower cost per
lead/sale than any other marketing tactics.
SEO is becoming a buzzword and organizations are obsessed by it.
It is not all submitting to leading engines once and then relax
behind to see the website coming in top 10 listings but there
are many factors making a website more highly ranked. It is
about creating a long term sustained visibility of the website.
Once the website is ranked in the top 10 results with major
search engines it is more important to maintain that listing.
Therefore the changes that are going on in the search engine
industry should be known to cope up with them. Here's a survey
data about internet marketing by Jupiter Media, Harris
Interactive:
| Types of
advertising |
Overall
satisfaction |
Return on
investment |
| Paid listings
(Overture, Google) |
41% |
29% |
| Opt-in
e-mail |
33% |
24% |
| Paid
inclusion |
31% |
23% |
| CPC
banners |
21% |
16% |
| CPM
banners |
19% |
12% |
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