Local Search is the perfect first step for those who want to bring in targeted traffic from the search engines.

Although recommended for all websites, Local Search particularly benefits the websites of businesses that don’t naturally trade online – from restaurants and bars, to solicitors and electricians.

Over half the online searches in the UK for products and services are by individuals looking for a local provider. The least expensive way to access that market is to ensure that your website is optimised not just for your keywords, but also for your local area.

By appearing at the top of the search engines for these kind of searches, not only will you increase your traffic, but that traffic will also have a significantly higher conversion rate than normal.

Get in touch with our team, and let us show you how your business can benefit from Local Search.

Case Study

Meet Di and Andrew. They recently set up a decorating business in south London. Their website, aprd.co.uk, is used to generate leads for local jobs. Rather than attempting to optimise their site for keywords like “decorators” or “interior decorators” (which would have required a large marketing budget and would have resulted in leads from around the country they could not act on) Di and Andrew chose local search keywords, like decorator Epsom and decorator Surrey.

They now enjoy a steady flow of targeted traffic to their site and an average month-on-month marketing/revenue return of investment of approximately 10:1.