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What is the basic purpose behind all these
activities like Keyword Research, SEO, Link Building etc, just
think, that's "SALES" and every business providing online goods
and services require more and more sales in order to grow and
sustain. What if a person found your site while searching for
shoes as the first result and you sell only Nike shoes on your
site? What would he do will he buy only Nike? No, he is looking
for all brands of shoes and not particularly Nike shoes. Here
comes the importance of keywords.
Keyword selection is the base on which you will be found by an
engine of course other things matter but the most important
thing is that how you want to be found by the targeted
customers. So selecting vague keywords like food, shoes,
tutorials, business, computers etc. could not bring that
targeted customers to your site instead using specific selected
keywords that appropriately represent exactly what you are
having could be much more effective than the former.
At SEO Masters we research intensively looking for appropriate
keywords for our clients which involves monitoring various
directories and search engine listings of topics related to the
one in question. Our SEO services would not be of the sort that
there are 1000 visitors directed to your site but the rate of
conversion to actual buyers is only 1% of it. It do matters
greatly to an ecommerce venture that there are maximum number of
conversions in comparison to visits. |