Data
SEO is all about the data. Unlike traditional offline marketing, where readerships or audiences are the only way to gauge how successful a method can be, SEO almost has too much data to consider.
It takes a highly trained specialist to fully review and understand which data is relevant to a particular marketing campaign. We can guarantee that every individual who works on a client’s campaign will consider all of this data, focusing on audience and product or service relevancy.
Once your website gains visibility for selected words, the data analysis doesn’t stop. We review the conversions to ensure that users who come from search engines actually convert into customers. Without reviewing this data there is no way of knowing how successful a keyword has been, for example:
A business owner might only sell electric fan heaters, but the keyword “electric fan heaters” may only have 600 exact monthly searches for this term. According to general click through estimates only 60% of visitors click on the website that appears in position one, so the estimated maximum traffic potential for this exact keyword would be 360 visitors if a website reaches position one. It is also important to consider the estimated amount of non-exact searches that include the phrases “Electric fan heaters” which is shown to be 1600.
These search volumes are quite low and could indicate the amount of effort required to get to position one for this specific search term is not worthwhile and “fan heaters” or “electric heaters” which have monthly exact search volumes of two to four thousand would provide a better return on investment.
We must review this data to fully understand if the keyword has been a success. This will ascertain if the choice of keyword was the best option. We believe it is extremely important to have conversion points and goals configured on every website.
We offer a very personal approach, guiding our clients through keyword selection, ensuring that your website performs to the highest standard and above all understanding your objectives.
