case study - thecricketstore.co.uk
In June 2009, we were asked by The Cricket Store to promote their website in the search engines. At that point in time, thecricketstore.co.uk lay on the fourth page of Google for the search term 'cricket equipment' and was bringing in less than 150 visitors a month through natural search.
After assessing their needs and budget, we recommended an SME Pro level campaign (£750 per month) which launched on Monday the 12th of July 2009.
The Cricket Store has kindly allowed us to update our site with their on-going progress.
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Current Stats:
Keywords - Current Position |
Search Term: |
Google position (Jan 2010) |
Search Term: |
Google position (Jan 2010) |
#4 |
#9 |
||
#5 |
#5 |
||
#12 |
#6 |
||
#10 |
#7 |
||
#8 |
#13 |
||
#6 |
#8 |
||
#7 |
#29 |
||
#10 |
#3 |
||
#7 |
#13 |
Keywords - Progress Since Launch We have kept a record of the Google position of each keyword since launch. Click on the image to the right to download the pdf document showing the steady and inevitable rise to the top.... |
Traffic - Current Levels |
| search engine traffic (p/m) | overall traffic (p/m) | |
| At launch | 148 | 300 |
| Current (month 6) | 2485 | 2860 |
| 12 month target | 5,000 | 5,500 |
We have uploaded screen-shots of the thecricketstore.co.uk analytics account so you can see the steady rise in traffic yourself. Click on the image on the right to download the pdf. |
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