key SEO content advice
Website optimisation is a continuous process constantly improving your content. Do not believe when you first create a site and have it initially optimized you can walk away and not pay attention to your content from that point forward. Although search engines like Bing and Yahoo search HTML tag structures, the big dog on the block of search engines, Google, employs completely different methods determining which website gets top ranking. Google will look for websites that are consistently and constantly providing fresh and relevant content. Google has developed strict requirements for gaining a top spot requiring websites consistently refresh content keeping it relevant to hold onto a top ranking.
The Art of SEO Phraseology
When Google accesses a site it always looks at phrases and keywords found on a webpage. Once it evaluates a site’s content, it looks for phrases that match particular search terms. If, for example, a search user is looking for “jewelry repair,” Google will return results where that particular keyword phrases showed up several times in the body content of the website front page. This should lead you to the practice selecting phrases as opposed to a single keyword. However, don’t go overboard using it because this is known as keyword stuffing and if Google perceives it used too often, you’ll lose your ranking.
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