The Mind of SEO Masters

Here is a task you should take time completing  -months maybe, because this is probably going to be one of the most important choices impacting success. Throw several selections about bouncing them off colleagues, friends and others checking their reactions.

Choose a generic name – not company identification. How many people do you think will Google “YourCompany.com?” If you are selling uniquely colorful widgets and your company name is My Widgets, LLC, consider using “uniquelycolorfulwidgets.com.”

 Generic names accomplish two things:

1.      They attract more of a targeted audience to your site producing greater conversions. This helps maximize whatever traffic you do receive.

2.      Choosing  generic domains using primary keywords helps gain higher search engine ranking. Although there is debate concerning this among SEO professionals, experience dictates it has impact.

Because there are literally an unlimited number of domains in cyberspace, put on your clever cap coming up with a number of variations using your selected keywords. In the above example – “uniquelycolorfulwidgets.com” – variations might include “colorfullyuniquewidgets.com” or  “widgetscolorfullyunique.com.” You may wish to use hyphens in the domain name as well, thus increasing the opportunity to “discover” a suitable domain name that uses your selected keywords in the popular .com suffix.